With in-branch visits in steady decline, the stakes have never been higher for banks and credit unions to have a sound strategy for mobile banking. We partnered with Q2, the leader in cloud-based virtual banking solutions, to create a content campaign that addresses just that: a path for financial institutions to thrive in the era of mobile-first banking.
The self-service nature of smartphones has forever changed how we do anything and everything, including our interaction with financial institutions (FIs). But in a world where more than 70 percent of consumers believe the relationship with their bank or credit union is purely transactional, mobile interactions have left FIs wondering how to expand their business, which have historically relied on personal relationships for growth.
In partnership with Q2's marketing and executive team, we developed a holistic content campaign comprised of multiple assets, including: an introductory guide for how financial institutions can win in a mobile-first world; a technology solutions guide with details on Q2’s adaptable mobile architecture; a checklist to assess their current state as it relates to mobile capabilities.
Assets for this campaign, which was activated and promoted across social, paid and earned media, can be accessed and downloaded directly from Q2.
Assets for this campaign, which was activated and promoted across social, paid and earned media, can be accessed and downloaded directly from Q2.